Site Search Engine

How search engine, like Google, work is what I learn from my class this week. On the outside-in, it is important to know how to bring your website to the top rank of search engine. However, on the inside-out, another thing you need to consider is how your users or customers find something within your website.

Site search engine helps your customers find what they want within your websites. Basically, it is a search engine that works specifically on your websites. Think about when you looking for a marketing class on Depaul’s website and don’t know where to start; there you go to the search box on the top right of the screen and type “marketing class winter 2010”. Then all the pages about marketing class in winter 2010 are brought to the SERP (Search Engine Result Page).

I think most medium and all large companies in the States has this site SE runs on their website, but what about small business and companies in other countries. After I have looked for some site SE companies, I found some site SE that you can install for free in some websites. The other companies, such as Google site search, Picosearch.com, coveo.com, wrensoft.com, offer their basic version for a price range of $100-$200 per year.




I personally suggest small company to utilize site search engine and will convince my uncle to do the same on our website.



Note: Of course, you can learn more about site search engine by using Google and Youtube.